Privacy policy

Privacy Policy

Merch Gone Viral is committed to protecting your personal information with the highest standard of care, transparency, and legal compliance across all jurisdictions worldwide. This Privacy Policy governs the collection, use, and disclosure of your personal information when you access or use merchgoneviral.com. By using this website, you acknowledge that you have read and understood this Privacy Policy in its entirety.

Last Updated: July 15, 2026

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01 · Who We Are

This website is owned and operated by Merch Gone Viral, 329 Howe St, Unit #511, Vancouver, BC V6C 3N2, Canada. For the purposes of applicable data protection legislation worldwide — including the GDPR, CCPA/CPRA, and PIPEDA — Merch Gone Viral is the data controller of your personal information. Our website is hosted and powered by Shopify Inc., which processes certain data on our behalf as a data processor. For all privacy-related inquiries, please contact us at info@merchgoneviral.com.

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02 · Personal Information We Collect

When you interact with our website or place an order, we may collect the following categories of personal information, as permitted or required by applicable law:

• Contact Details: Full name, billing address, shipping address, email address, and phone number.
• Financial Information: Payment card details and transaction data. Full card numbers are never stored — all payments are processed via Shopify's PCI-DSS compliant infrastructure.
• Account Information: Username, password, and account preferences, where applicable.
• Transaction Information: Products viewed, added to cart, purchased, returned, or exchanged, and your complete order history.
• Communications: Content of messages, emails, or inquiries you send to us, including customer support requests.
• Device & Technical Information: IP address, browser type, operating system, and device identifiers.
• Usage Information: How you navigate and interact with our website, collected via cookies and similar tracking technologies.

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03 · How We Collect Your Information

• Directly from you — when you place an order, create an account, subscribe to communications, or contact us.
• Automatically — through cookies, web beacons, and pixel tags when you visit or interact with our website.
• From service providers — including Shopify and trusted third-party vendors who process data on our behalf.
• From marketing partners — in connection with advertising and analytics activities, subject to applicable law.

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04 · How We Use Your Information

• Order Fulfillment: To process payments, fulfill orders, arrange shipping, manage returns, and send order-related notifications.
• Account Management: To create and maintain your customer account and personalize your shopping experience.
• Marketing & Communications: To send promotional emails and product recommendations where you have provided consent or where permitted by applicable law. You may opt out at any time.
• Security & Fraud Prevention: To authenticate accounts and detect and prevent fraudulent or unauthorized activity.
• Service Improvement: To analyze usage patterns and improve our website, products, and services.
• Legal Compliance: To comply with applicable laws and respond to lawful requests from regulatory or law enforcement authorities.

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05 · How We Share Your Information

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes. We may disclose your personal information only in the following limited circumstances:

• Service Providers: Shopify and trusted third-party vendors for payment processing, order fulfillment, shipping, analytics, IT management, and customer support — all contractually bound to protect your data.
• Marketing Partners: For advertising and analytics, subject to your consent and applicable law.
• Legal Obligations: Where required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or asset sale, subject to standard confidentiality protections.

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06 · Our Relationship with Shopify

Our website is hosted by Shopify Inc. (251 Little Falls Drive, Wilmington, Delaware 19808, USA). Shopify processes certain personal information on our behalf as a data processor. Information submitted through our website may be transmitted to and stored by Shopify in countries other than your country of residence. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

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07 · Cookies & Tracking Technologies

We use cookies, web beacons, and pixel tags to enhance your browsing experience, analyze website traffic, and deliver relevant advertising. Cookies are small data files stored on your device that help us recognize you on return visits. You may control or disable cookies through your browser settings; however, doing so may affect certain website functionality. By continuing to use our website, you consent to our use of cookies in accordance with this Privacy Policy.

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08 · International Data Transfers

Your personal information may be transferred to, stored in, and processed in countries other than your country of residence, including the United States, Canada, and other jurisdictions where our service providers operate. Where we transfer personal information outside of the European Economic Area (EEA) or the United Kingdom, we rely on the European Commission's Standard Contractual Clauses or equivalent instruments to ensure your data receives an adequate level of protection.

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09 · Data Security & Retention

We implement industry-standard SSL/TLS encryption and technical security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, it is securely deleted or anonymized in accordance with applicable law.

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10 · Children's Privacy

Our website is not directed to children under the age of majority in their jurisdiction of residence. We do not knowingly collect personal information from minors. If you are a parent or legal guardian and believe your child has provided us with personal information without your consent, please contact us immediately at info@merchgoneviral.com and we will promptly delete such information. We do not knowingly sell or share the personal information of individuals under 16 years of age.

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11 · Your Privacy Rights

Depending on your country or state of residence, you may have the following rights with respect to your personal information:

• Right to Access / Know: Request access to the personal information we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete personal information.
• Right to Deletion: Request deletion of your personal information, subject to legal exceptions.
• Right to Data Portability: Receive your personal information in a structured, machine-readable format.
• Right to Opt Out of Sale / Targeted Advertising: California residents may opt out of the sale or sharing of personal information for targeted advertising under CCPA/CPRA. To exercise this right, contact us at info@merchgoneviral.com.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
• Right to Object / Restrict Processing: UK and EEA residents may have the right to object to or request restriction of certain processing activities.
• Marketing Opt-Out: Unsubscribe from promotional emails at any time via the unsubscribe link in any marketing email or by contacting us directly.

To exercise any of the above rights, please contact us at info@merchgoneviral.com. We will respond within the timeframe required by applicable law and will not discriminate against you for exercising your rights.

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12 · Third-Party Websites

Our website may contain links to third-party websites not owned or controlled by Merch Gone Viral. We have no control over and assume no responsibility for the privacy practices or content of any third-party websites. We strongly encourage you to review the privacy policy of every website you visit.

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13 · Complaints & Supervisory Authorities

If you have concerns about our handling of your personal information, please contact us first at info@merchgoneviral.com. If unsatisfied with our response, you may lodge a complaint with the relevant supervisory authority in your jurisdiction — including the Office of the Privacy Commissioner of Canada (OPC), the Information Commissioner's Office (ICO) in the UK, or the relevant EEA data protection authority.

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14 · Changes to This Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, applicable law, or regulatory requirements. All amendments are effective immediately upon posting. The "Last Updated" date at the top of this page reflects the most recent revision. Your continued use of our website constitutes acceptance of the revised Policy.

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15 · Contact Us

© 2026 Merch Gone Viral. All Rights Reserved. · 329 Howe St, Unit #511, Vancouver, BC V6C 3N2, Canada · info@merchgoneviral.com · This Privacy Policy was last updated on July 15, 2026.